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Uzbekistan isn’t the first country that comes to mind when people think about affiliate marketing – and that’s exactly why it deserves a closer look. With a growing online audience, high mobile penetration, and increasing interest in digital entertainment, this market is warming up fast.
Online gambling has recently been legalized and regulated, making Uzbekistan one of the newest official iGaming markets in Central Asia. Users are active, curious, and responsive to well-crafted offers, especially in verticals like iGaming, e-commerce, and finance. And for affiliates who know how to adapt and localize, Uzbekistan offers that rare combo: low competition and untapped potential.
In this guide, we’ll break down how affiliate programs work in Uzbekistan, what to watch out for, and which offers are actually worth testing right now.
Affiliate platforms in Uzbekistan work the same way it does everywhere else – you promote a brand or product, drive traffic, and get paid when users take action (like registering, depositing, or making a purchase). But the context around it makes things interesting.
With the legalization of online gambling in 2025, Uzbekistan is officially opening up to affiliate marketing, especially in the iGaming space. The market is new, but the structure is coming into place, creating room for early movers who know how to adapt. The audience here is mobile-first, increasingly online, and open to new offers, especially in areas like online services, entertainment, and finance.
The key? Local adaptation. You won’t get far with generic English-only promos or offers that don’t account for payment preferences and cultural tone. Affiliates who localize and educate – even just a bit – usually see better traction.
How affiliate programs work in Uzbekistan:
It’s performance-based, scalable, and full of room to grow, especially if you get in early.
While Uzbekistan’s affiliate space is still taking shape, some global brands are already proving their strength here, especially in iGaming. With a mobile-driven audience and growing appetite for online entertainment, tested offers with strong brand awareness convert well.
One example is Leon Affiliate – a program built around the well-known Leon Casino. For affiliates, it offers clear terms, a stable platform, and real payouts without the red tape. Payments start from $200 (or $500 for bank transfers), with options in USD, EUR, and crypto. What sets Leon apart is its no-nonsense approach: custom banners, localized landing pages, and fast, responsive support that helps you run traffic smoothly. For affiliates who prioritize structure and predictability, Leon fits right into any long-term strategy.
Then there’s Parimatch, a brand that needs little introduction. With roots in the CIS and now a global presence, including partnerships with clubs like Chelsea and Everton, Parimatch brings massive brand recognition. Their affiliate program gives you access to exclusive offers, high-converting traffic, and flexible models (CPA, RevShare, or Hybrid). Monthly payouts are reliable, with support for multiple payment methods, and the team often goes the extra mile with VIP incentives and promo support.
Both programs are available through G.Partners and show strong performance across CIS and Central Asian traffic. If you’re working with Uzbek audiences, these are two offers worth testing – familiar names, clear conditions, and high trust out of the gate.
Affiliate marketing isn’t rocket science – but in a market like Uzbekistan, understanding the basics (and local specifics) makes all the difference.
At its core, an affiliate program is a partnership: you help a brand get new users, and in return, you earn a commission. Sounds simple? It is – if you work smart.
Here’s how it usually works:
In Uzbekistan, messaging apps and mobile-first funnels are especially effective – Telegram, targeted UGC, and localized creatives tend to outperform generic formats.
It’s not just about sending traffic. It’s about understanding who you’re talking to, what they want, and how to match that with the right offer. Uzbekistan affiliate programs reward that kind of precision, and done right, affiliate marketing becomes more than just income. It becomes a system that grows with you.
Uzbekistan may be an emerging market, but that’s exactly what makes it exciting for affiliates. Less saturation, growing online activity, and a digital audience that’s still exploring – it’s the kind of environment where early movers can win.
Unlike in oversaturated markets, here you can test more, stand out faster, and build authority without insane ad costs or brutal competition.
Why are affiliates eyeing Uzbekistan:
| Benefit 🌟 | Description 📋 |
|---|---|
| ⚔️ Low competition = more space | You’re not fighting with 200 other campaigns for attention – your offer gets seen. |
| 📱 Mobile-first audience | Most users access content via smartphones, making it ideal for messaging apps and responsive funnels. |
| 📈 Growing demand for online services | From iGaming to fintech and beyond, people are ready to try and trust new platforms. |
| 🔍 Test-friendly environment | Ads are cheaper, audiences are curious, and even small campaigns can deliver big insights. |
| 🌐 Open to localization | Uzbek users respond well to adapted content – no need to go ultra-deep, just speak their language and show value. |
Affiliate marketing in Uzbekistan isn’t about volume – it’s about timing. And right now, the timing is good.
As of January 1, 2025, Uzbekistan officially legalized online gambling and betting, and that includes affiliate marketing in this space. Sounds like a green light? Mostly, yes. However, there are new rules, and affiliates need to pay attention.
Here’s what you need to know:
| Requirement 🌟 | Details 📋 |
|---|---|
| 📜 Licensing Requirement | All iGaming and betting operators must be licensed by the National Agency for Perspective Projects (NAPP). Licenses are valid for five years and cost around 18,900,000 som. |
| 💸 Capital Requirements | Operators must hold a minimum of $4.4M in charter capital and maintain a $2.2M reserve fund, ensuring only reputable brands operate. |
| 🔞 Strict Age Restrictions | Only users 18+ can participate. Payments from minors are banned, with platforms required to enforce this strictly. |
| 🔐 Biometric Player Verification | All users must pass a digital ID check using biometric data, cross-referenced with national records, as a mandatory requirement. |
| 🚫 Advertising Restrictions | Gambling ads, including affiliate promotions, are banned on social media and messaging apps, with Telegram specifically monitored. |
| 🧾 Tax Policy | Operators pay a 4% tax on gross income after payouts. Players are exempt from tax on winnings, simplifying user onboarding. |
So what does this mean for you? Affiliates now need to work only with licensed brands, avoid aggressive or public promotions, and stay up to date on what’s changing. Partner programs in Uzbekistan are entering a new, more structured phase – it’s no longer the wild west, but it’s still a wide-open market. And the ones who follow the rules are going to win big.
The short answer: timing, trust, and knowing your audience.
Uzbekistan is still early in the game, which means less competition – but also more responsibility. You can’t just drop a few links and hope for the best. To earn here, you need a strategy that fits both the region and the new rules.
Here’s what works:
Affiliate marketing in Uzbekistan isn’t about chasing trends. It’s about playing it smart, staying compliant – and showing up before the crowd does.
What is affiliate marketing in Uzbekistan?
It’s a way to earn by sending people to platforms – usually casinos, betting sites, or financial services – and getting paid when those people do something useful: register, deposit, play, spend. Think of it as digital matchmaking with a reward.
Does affiliate marketing work in Uzbekistan?
It’s starting to – and fast. Now that online gambling is legal, the market is heating up. Users are curious, traffic is cheap, and trust in licensed brands is growing. So yes, it works – if you’re not just spamming links.
Do affiliates need a license to promote iGaming?
Not you, but your partners do. You’re expected to work only with licensed operators. No shady brands, no shortcuts – regulators are watching.
Unlock your potential with G ✦ Partners, a global affiliate network with deep expertise in the iGaming niche. Partner with us and access a world of opportunities to maximize your earnings.
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